Tuesday, May 8, 2012

7 interesting social media stats for 2012

1. The number of blogs globally in April 2010 was 135 million. The number of blogs globally in April 2012 was estimated at 198 million (BlogPulse.com).

2. 80% of 18-29 year olds are using social media in the United States in 2012.

3. 50%+ of the UK population have a Facebook presence in 2012. 25-34 year olds are the largest group.

4. 58% of Fortune 500 companies have Facebook pages in 2012.

5. The number of Twitter users more than doubled in the UK from 2011 (12 million) to 2012 (26 million).

6. 62% of Fortune 500 companies have active Twitter accounts in 2012.

7. 81% of B2B marketeers found online marketing moderately or extremely challenging in early 2012.

Social media is not going away, if anything it is embedding deeper into our social and economic lives.

And it's challenging too.

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